Stakeholder mapping is an important tool for stakeholder professionals and project managers as it allows them to analyze stakeholders, develop stakeholder management plans, and engage with stakeholders more effectively.
Our preferred method of stakeholder mapping is based on 6 attributes:
Interest - The level of interest this stakeholder has with the project (Think of “interest” in more of a legal sense of a right to be involved or consulted.)
Influence - The level of influence on a project, depending on their ability to impact the process and outcomes.
Impact - The level of impact the project will have on this stakeholder
Effort - How much effort would be needed to improve the relationship with the stakeholder
Position - The current sentiment towards the project
Criticality - How critical is this stakeholder to the success of the project
Each stakeholder should be mapped for each attribute, the scale used for mapping values is very low to very high or negative to positive. These attributes will be visually mapped on pie graphs, stacked bar graphs, or scatter plots.
To map Stakeholders;
From the Stakeholder page, choose your Stakeholder and select the Edit button beside Stakeholder Mapping
Screenshot shows the location of the Stakeholder Mapping information and edit button
Set or edit the score by selecting a number value for each category with 1 being low or negative and 5 being very high or positive. Click Apply to save the new values.
Screenshot shows an example of Stakeholder Mapping values
View the Stakeholder Mapping values on the left side of the Stakeholder page. The initial values will remain in light blue underneath and the current values are in dark blue above. This allows the Relationship Manager or Users to analyze and monitor the criticality of engagement with this stakeholder in moving them to a more positive position. Update the mapping as often as necessary.
Screenshot shows the initial and current Stakeholder Mapping values
To set Initial values when creating a new Stakeholder, from the Add New Stakeholder pop-up, select Add more.
Screenshot shows the location of the Add more button
Scroll down to find the Mapping Fields dropdown
Screenshot shows the location of the Mapping Fields dropdown
Use the sliders to set Initial mapping values for the stakeholder. Please note by leaving a slider in its original position (above Low), this value will be "Not Set"
Screenshot shows the sliders in the Mapping Fields dropdown
Save the new Stakeholder and view the Initial mapping values in the Stakeholder on the Stakeholder's
Please note: The 6 attributes can be changed to suit your stakeholder needs. This needs to be done by an Administrator from the Admin settings.
For more help
For more information, to arrange a demo or for product training please contact your Customer Success Account Executive or email [email protected].